Effective Date: January 28, 2026

Welcome to Pure Balance Brand (purebalancebrand.com). These Terms and Conditions (“Terms”) govern your access to and use of our website. By accessing or using this website, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use our website.

1. Introduction (Usage Agreement)

These Terms and Conditions constitute a legally binding agreement between you (the “User” or “you”) and Pure Balance Brand (“we,” “us,” or “our”) regarding your use of the purebalancebrand.com website (the “Website”). This Website provides information about Pure Balance® pet food products, including dog food, cat food, puppy food, and related pet nutrition products. By accessing, browsing, or using any part of this Website, you acknowledge that you have read, understood, and agree to comply with these Terms, as well as our Privacy Policy.

2. Agreement to Terms

By using this Website, you represent that you are at least 18 years of age or have reached the age of majority in your jurisdiction, and that you possess the legal authority to enter into these Terms. If you are accessing this Website on behalf of an organization or entity, you represent and warrant that you have the authority to bind that organization to these Terms. Your continued use of the Website constitutes your ongoing acceptance of these Terms, including any modifications we may make from time to time.

3. Permitted Use

You are granted a limited, non-exclusive, non-transferable, and revocable license to access and use this Website for personal, non-commercial purposes. You agree to use the Website only for lawful purposes and in accordance with these Terms. You may not use the Website in any way that:

  • Violates any applicable federal, state, local, or international law or regulation
  • Infringes upon the rights of others, including intellectual property rights
  • Involves the transmission of any harmful code, viruses, or malicious software
  • Attempts to gain unauthorized access to any portion of the Website or related systems
  • Interferes with or disrupts the integrity or performance of the Website
  • Collects or harvests personal information about other users without consent
  • Impersonates any person or entity or misrepresents your affiliation with any person or entity
  • Engages in any automated use of the system, such as scraping, data mining, or the use of bots

We reserve the right to terminate or restrict your access to the Website at any time, without notice, for any violation of these Terms.

4. Ownership and Copyright

All content on this Website, including but not limited to text, graphics, logos, images, product descriptions, photographs, videos, audio clips, digital downloads, data compilations, and software, is the property of Pure Balance Brand, Walmart Inc., or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws.

The Pure Balance® name, logo, and all related product names, design marks, and slogans are trademarks or registered trademarks of Walmart Inc. or its affiliates. You may not use, copy, reproduce, modify, distribute, display, perform, publish, license, create derivative works from, transfer, or sell any content, software, products, or services obtained from this Website without our express written permission.

The compilation, organization, and display of content on this Website is the exclusive property of Pure Balance Brand and is protected by copyright law. Any unauthorized use of the content may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties.

5. External Websites

This Website may contain links to third-party websites, including Amazon.com, Walmart.com, and other retail partners, that are not owned or controlled by Pure Balance Brand. We provide these links for your convenience only and do not endorse, sponsor, or assume responsibility for the content, privacy policies, terms of use, or practices of any third-party websites.

When you click on external links, you leave our Website and are subject to the terms and policies of those external sites. We encourage you to review the terms of service and privacy policies of any third-party websites you visit. We are not responsible for any loss or damage that may arise from your use of third-party websites, including but not limited to purchases made through those platforms. Your interactions with third-party websites, including payment and delivery of goods or services, are solely between you and that third party.

6. Affiliate Disclosure and Commission

Pure Balance Brand participates in affiliate marketing programs, including the Amazon Services LLC Associates Program and other retail affiliate networks. This means that we may earn advertising fees or commissions when you click on certain links on our Website and make purchases through third-party retailers such as Amazon or Walmart.

These affiliate relationships do not influence our editorial content, product recommendations, or reviews. We strive to provide honest, accurate, and unbiased information about Pure Balance® products. The prices you pay and the products you receive are not affected by our participation in affiliate programs. We are not responsible for the accuracy of pricing, product availability, shipping, or customer service provided by third-party retailers.

Any commissions earned through affiliate links help support the operation and maintenance of this Website, allowing us to continue providing valuable information about Pure Balance® pet nutrition products.

7. Product Listings and Availability

All product information, descriptions, specifications, prices, and availability displayed on this Website are provided for informational purposes only and are subject to change without notice. While we strive to ensure the accuracy of all product information, we do not warrant that product descriptions, pricing, images, or other content on the Website are accurate, complete, reliable, current, or error-free.

Pure Balance® products are sold exclusively through Walmart stores and Walmart.com. This Website is an informational resource and does not directly sell products. Actual product availability, pricing, and promotions may vary by location and retail channel. We reserve the right to limit quantities, discontinue products, or change product formulations at any time without prior notice.

Any nutritional claims, feeding guidelines, or health benefits described on this Website are based on general guidelines and should not replace professional veterinary advice. Always consult with your veterinarian regarding your pet’s specific dietary needs and health conditions.

8. Submissions and Feedback

If you submit reviews, testimonials, comments, suggestions, ideas, feedback, or other materials (“Submissions”) to us through this Website, email, or any other communication channel, you grant Pure Balance Brand a perpetual, irrevocable, worldwide, royalty-free, non-exclusive license to use, reproduce, modify, adapt, publish, translate, distribute, and display such Submissions in any media format and for any purpose, including but not limited to marketing, advertising, and promotional materials.

You represent and warrant that any Submissions you provide are original to you, do not infringe upon the rights of any third party, and do not contain any defamatory, offensive, or illegal content. You acknowledge that we have no obligation to review, use, or respond to Submissions, and we reserve the right to remove or refuse to post any Submissions at our sole discretion.

We do not claim ownership of your Submissions; however, by submitting content to us, you waive any moral rights you may have in such content. You agree that we may use your name, likeness, and biographical information in connection with any use of your Submissions.

9. No Warranties

THIS WEBSITE AND ALL CONTENT, PRODUCTS, AND SERVICES PROVIDED THROUGH IT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, PURE BALANCE BRAND DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, QUIET ENJOYMENT, AND WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

We do not warrant that the Website will be uninterrupted, secure, or error-free, that defects will be corrected, or that the Website or the servers that make it available are free from viruses or other harmful components. We do not warrant or make any representations regarding the accuracy, reliability, completeness, or timeliness of any content, information, or materials provided on or through the Website.

You acknowledge that your use of this Website is at your sole risk. We make no guarantees regarding the results you may experience from using Pure Balance® products, and individual results may vary based on numerous factors including your pet’s age, breed, health condition, and dietary needs.

10. Liability Limitations

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL PURE BALANCE BRAND, WALMART INC., THEIR AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR ACCESS TO OR USE OF, OR INABILITY TO ACCESS OR USE, THE WEBSITE, ANY CONTENT OBTAINED FROM THE WEBSITE, OR ANY PRODUCTS PURCHASED THROUGH THIRD-PARTY RETAILERS.

This limitation applies regardless of the legal theory on which the claim is based, whether in contract, tort (including negligence), strict liability, or otherwise, even if we have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations may not apply to you.

In no event shall our total liability to you for all claims relating to the Website exceed the amount of fifty dollars ($50.00) or the amount you paid to access the Website in the twelve months preceding the claim, whichever is greater.

11. User Indemnification

You agree to defend, indemnify, and hold harmless Pure Balance Brand, Walmart Inc., and their respective affiliates, officers, directors, employees, agents, licensors, and suppliers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys’ fees) arising out of or relating to:

  • Your violation of these Terms or any applicable law or regulation
  • Your use or misuse of the Website
  • Your violation of any rights of a third party, including intellectual property rights
  • Any content or Submissions you provide to the Website
  • Any fraudulent, misleading, or illegal activity conducted through your use of the Website

This indemnification obligation will survive the termination of these Terms and your use of the Website.

12. Privacy Policy

Your use of this Website is also governed by our Privacy Policy, which explains how we collect, use, disclose, and protect your personal information. By using the Website, you consent to the collection and use of your information as described in our Privacy Policy. We encourage you to review our Privacy Policy to understand our practices regarding your personal data.

We take reasonable measures to protect the security of your personal information, but we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account information and for all activities that occur under your account.

13. Modifications

We reserve the right to modify, amend, or update these Terms at any time, in our sole discretion, without prior notice. When we make changes to these Terms, we will update the “Effective Date” at the top of this page. Your continued use of the Website after any modifications constitutes your acceptance of the updated Terms.

We may also modify, suspend, or discontinue any aspect of the Website at any time, including the availability of any features, content, or services. We may impose limits on certain features or restrict your access to parts or all of the Website without notice or liability.

We encourage you to review these Terms periodically to stay informed of any changes. If you do not agree with any modifications, your sole remedy is to discontinue use of the Website.

14. Access Termination

We reserve the right, in our sole discretion, to terminate or suspend your access to all or any part of the Website at any time, with or without notice, for any reason, including but not limited to:

  • Violation of these Terms or any applicable law
  • Fraudulent, abusive, or illegal activity
  • Requests by law enforcement or government agencies
  • Unexpected technical issues or security concerns
  • Extended periods of inactivity
  • Discontinuation or material modification of the Website or any service

Upon termination, your right to use the Website will immediately cease. All provisions of these Terms that by their nature should survive termination shall survive, including but not limited to ownership provisions, warranty disclaimers, indemnification obligations, and limitations of liability.

15. Legal Jurisdiction

These Terms and your use of the Website shall be governed by and construed in accordance with the laws of the State of Vermont and the federal laws of the United States, without regard to conflict of law principles. Any legal action or proceeding arising out of or relating to these Terms or your use of the Website shall be instituted exclusively in the state or federal courts located in Vermont, and you consent to the personal jurisdiction of such courts.

You agree to waive any objection to venue in these courts and any claim that such courts are an inconvenient forum. If you are accessing the Website from outside the United States, you are responsible for compliance with local laws and regulations in your jurisdiction.

16. Severability Clause

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if such modification is not possible, the provision shall be severed from these Terms. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of any other provisions, which shall remain in full force and effect.

The failure of Pure Balance Brand to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. No waiver by us of any term or condition shall be deemed a further or continuing waiver of such term or condition or any other term or condition.

17. Questions About These Terms

If you have any questions, concerns, or comments about these Terms and Conditions, please contact us:

Pure Balance Brand
8 Village Circle
Randolph, VT, USA

Email: Support@Purebalancebrand.com
Phone: +44 7930 473054