Last Updated: January 28, 2026
Pure Balance Brand (“we,” “us,” or “our”) operates purebalancebrand.com (the “Website”). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and your rights as a visitor to our Website.
By accessing or using our Website, you agree to the terms of this Privacy Policy. If you do not agree with our practices, please do not use our Website.
What Information We Collect
We collect several types of information from visitors to our Website:
Personal Information You Provide:
When you contact us through our Website, subscribe to newsletters, or engage with our services, you may provide personal information such as your name, email address, phone number, and mailing address. This information is collected voluntarily when you submit forms or communicate with us directly.
Automatically Collected Information:
When you visit our Website, we automatically collect certain technical information, including your IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data. This information helps us understand how visitors use our Website and improve user experience.
Cookies and Tracking Technologies:
We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior and preferences. For more details, please see the “Cookie Usage” section below.
Amazon Affiliate Information:
As a participant in the Amazon Services LLC Associates Program, we may collect information related to your clicks on affiliate links and purchases made through those links, though we do not receive personally identifiable information about your Amazon transactions.
Use of Information
We use the information we collect for the following purposes:
Service Delivery and Communication:
To respond to your inquiries, process contact form submissions, send requested information about Pure Balance pet food products, and provide customer support.
Website Improvement:
To analyze Website traffic, understand user behavior, identify technical issues, optimize Website performance, and enhance overall user experience.
Marketing and Promotional Activities:
To send newsletters, promotional materials, and updates about Pure Balance products (only if you have opted in to receive such communications). You may unsubscribe at any time using the link provided in our emails.
Affiliate Program Operations:
To track affiliate link performance through the Amazon Associates Program and earn advertising fees when visitors make qualifying purchases.
Legal Compliance:
To comply with applicable laws, regulations, legal processes, and governmental requests, and to protect our rights, privacy, safety, or property.
Analytics and Research:
To conduct internal research, aggregate data analysis, and improve our content, products recommendations, and services.
Third-Party Disclosure
We respect your privacy and do not sell, trade, or rent your personal information to third parties for their marketing purposes. However, we may share your information in the following limited circumstances:
Amazon Services LLC Associates Program:
Pure Balance Brand participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. When you click on Amazon product links on our Website, Amazon may collect information about your visit and purchases according to Amazon’s own privacy policy. We receive only aggregate commission data and do not have access to your personal Amazon account information or transaction details.
Service Providers:
We may share information with trusted third-party service providers who assist us in operating our Website, conducting our business, or servicing you (such as web hosting providers, email service providers, and analytics services). These parties are contractually obligated to keep your information confidential and use it only for the purposes we specify.
Legal Requirements:
We may disclose your information when required by law, court order, or governmental regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to government requests.
Business Transfers:
If Pure Balance Brand is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Website of any change in ownership or use of your personal information.
Cookie Usage
Our Website uses cookies and similar tracking technologies to enhance your browsing experience and gather information about how you use our site.
What Are Cookies:
Cookies are small text files stored on your device that help websites remember your preferences and improve functionality. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain until you delete them or they expire).
Types of Cookies We Use:
- Essential Cookies: Necessary for basic Website functionality and security.
- Analytics Cookies: Help us understand how visitors interact with our Website through services like Google Analytics.
- Advertising Cookies: Used to track affiliate link clicks and conversions through the Amazon Associates Program.
- Preference Cookies: Remember your settings and preferences for future visits.
Managing Cookies:
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect your ability to use certain features of our Website. You can learn more about managing cookies through your browser’s help documentation.
Third-Party Cookies:
Some cookies on our Website are placed by third parties, such as Amazon and analytics providers. These third parties have their own privacy policies governing their use of cookies.
External Links
Our Website contains links to external websites, including Amazon.com and other third-party sites that may provide useful information about pet care and products. These external sites are not operated or controlled by Pure Balance Brand, and we are not responsible for their content, privacy practices, or terms of service.
We encourage you to review the privacy policies of any third-party websites you visit through links on our Website. This Privacy Policy applies only to purebalancebrand.com and does not cover information collected by external websites, even if accessed through our links.
When you click on affiliate links to Amazon or other retailers, those companies may collect information about your visit and purchases according to their own privacy policies. We have no control over and assume no responsibility for the privacy practices of linked websites.
Security Measures
We take the security of your personal information seriously and implement reasonable technical, administrative, and physical safeguards to protect the data we collect.
Security Practices:
We use industry-standard security measures including secure socket layer (SSL) encryption for data transmission, secure servers, regular security assessments, access controls limiting who can view your information, and firewall protection.
Limitations:
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and you provide information at your own risk. We encourage you to use strong passwords and keep your login credentials confidential if you create an account with any service associated with our Website.
Data Breach Notification:
In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law, and take appropriate steps to mitigate potential harm.
User Rights and Choices
You have certain rights regarding your personal information, depending on your location and applicable laws:
Access and Correction:
You have the right to request access to the personal information we hold about you and to request corrections if that information is inaccurate or incomplete.
Deletion:
You may request that we delete your personal information, subject to certain legal exceptions (such as information we must retain for legal compliance or legitimate business purposes).
Opt-Out of Marketing:
You can opt out of receiving promotional emails from us at any time by clicking the “unsubscribe” link in our emails or contacting us directly at Support@Purebalancebrand.com.
Cookie Controls:
You can manage or disable cookies through your browser settings, though this may limit certain Website functionality.
Do Not Track:
Our Website does not currently respond to “Do Not Track” signals from browsers, but you can control tracking through cookie settings and privacy tools.
Exercising Your Rights:
To exercise any of these rights, please contact us at Support@Purebalancebrand.com or write to us at 8 Village Circle, Randolph, VT, USA. We will respond to your request within a reasonable timeframe and as required by applicable law.
Protection of Minors
Our Website is not intended for children under the age of 16, and we do not knowingly collect personal information from children. Pure Balance Brand products are marketed to pet owners and adults interested in pet nutrition.
If we become aware that we have inadvertently collected personal information from a child under 16 without parental consent, we will take steps to delete that information as quickly as possible. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at Support@Purebalancebrand.com so we can take appropriate action.
We encourage parents and guardians to monitor their children’s internet usage and to help enforce this Privacy Policy by instructing children never to provide personal information through our Website without permission.
CCPA Compliance (California Privacy Rights)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information.
Your CCPA Rights:
- Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share your information.
- Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You have the right to opt out of the “sale” of your personal information. We do not sell personal information as traditionally defined, but our use of affiliate links may constitute a “sale” under CCPA’s broad definition.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
How to Exercise Your Rights:
To submit a CCPA request, please contact us at Support@Purebalancebrand.com or call +44 7930 473054. We will verify your identity before processing your request and respond within 45 days.
Information We Collect:
Over the past 12 months, we have collected the following categories of personal information: identifiers (name, email, IP address), internet activity (browsing behavior), and inferences drawn from this information.
No Sale of Personal Information:
We do not sell personal information to third parties in exchange for monetary compensation. However, we participate in affiliate advertising programs that may involve data sharing.
GDPR Compliance (European Privacy Rights)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) provides you with specific rights regarding your personal information.
Legal Basis for Processing:
We process your personal information based on the following legal grounds: your consent (when you provide information voluntarily), contractual necessity (to fulfill services you request), legitimate interests (to improve our Website and services), and legal obligations (to comply with applicable laws).
Your GDPR Rights:
- Right of Access: Request access to your personal data.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (“right to be forgotten”).
- Right to Restrict Processing: Request limitation of how we process your data.
- Right to Data Portability: Receive your data in a structured, commonly used format.
- Right to Object: Object to processing based on legitimate interests.
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.
International Data Transfers:
Your information may be transferred to and processed in the United States, where our servers and service providers are located. We ensure appropriate safeguards are in place for such transfers as required by GDPR.
Data Protection Officer:
For GDPR-related inquiries, please contact us at Support@Purebalancebrand.com.
Supervisory Authority:
You have the right to lodge a complaint with your local data protection authority if you believe we have not complied with GDPR requirements.
How Long We Keep Your Information
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention Periods:
- Contact Information: We retain contact information from inquiries for up to 3 years after your last interaction with us, unless you request earlier deletion.
- Analytics Data: Website analytics and usage data are typically retained for 24-36 months for analysis purposes.
- Marketing Communications: If you subscribe to our newsletter, we retain your email address until you unsubscribe or request deletion.
- Legal Requirements: We may retain certain information longer if required by law, for tax purposes, to resolve disputes, or to enforce our agreements.
Deletion:
After the applicable retention period expires, we will securely delete or anonymize your personal information. If deletion is not feasible due to technical or legal reasons, we will securely store your information and isolate it from further processing.
Policy Updates
We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations.
Notice of Changes:
When we make material changes to this Privacy Policy, we will update the “Last Updated” date at the top of this page and may provide additional notice through email (if we have your email address) or a prominent announcement on our Website.
Your Acceptance:
Your continued use of our Website after any Privacy Policy changes constitutes your acceptance of the updated terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Significant Changes:
If we make significant changes that materially affect your rights or how we use your personal information, we will provide more prominent notice and, where required by law, obtain your consent before implementing such changes.
Privacy Questions
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Pure Balance Brand
Email: Support@Purebalancebrand.com
Phone: +44 7930 473054
Mailing Address:
8 Village Circle
Randolph, VT
USA